• Home
  • Event Planning
  • Project Management
  • Portfolio
  • Who We Are
  • Contact
  • Menu Menu

Who We Are

  • Experience Matters

    Groundwork event planning crew working registration at event

Our Mission

Whether it’s developing new programming and setting up operations for your business, coordinating a multi-day, multi-event festival, organizing a virtual conference, or starting a successful statewide awards program from the ground up, Groundwork Events can solve your problem. Using our decades of experience in developing and executing large-scale campaigns and events, our passion is in the details. Let us take care of everything.

Proven Success

We are proud of our achievements in our years of running Groundwork Events and grateful for the opportunities we’ve had. Our clients trust us with their high-stakes projects and high-profile events, and we don’t take that for granted. We promise to go above and beyond to make you look good. We’ll work behind the scenes, so you can focus on your most important work and take your place in the spotlight.

What We’ve Achieved

  • Managed multi-day, 5,000 person+ festival with over 50 individual events
  • Executed week-long virtual conferences with attendees tuning in worldwide
  • Staffed and coordinated statewide awards program with multiple events, sponsors, nominees, winners and steering committees
  • Directed fundraising events for small to medium-sized nonprofits resulting in record profits
  • Created and managed new programs and processes for entrepreneurs needing operational support, helping to grow small businesses to scale
  • Writing, public relations, social media and traditional media management for small businesses and events
  • Completed project management and execution of single events with attendees topping 1,000
  • Led and managed nationwide non-profit boards

Our Team

Every project is led by our founders, but working with Groundwork means you have a team that can scale up and down based on the size and scope of your work.

Libby Gerds - Founder and Event Planner at Groundwork Events in Madison, WI

LIBBY GERDS brings her experience in project management, event planning and strategy to Groundwork.  Libby has successfully planned and executed large-scale events and campaigns during her work in the public, private and philanthropic sectors.  Libby specializes in taking dynamic events and experiences from concept to execution.

Libby can be reached at libby@groundworkevents.org.

Molly Walsh - Founder and Event Planner at Groundwork Events in Madison, WI

MOLLY WALSH is an experienced event planner and board member.  She especially enjoys planning, facilitating and coordinating events for social good and mission-driven organizations. Her creativity, focus on goals and ability to bring stakeholders together always ensures a successful project.  She has worked with educational and research organizations as well as non-profit and private-sector clients.

Molly can be reached at molly@groundworkevents.org.

Quotes icon

“In our work together I found a precise planner, and a strategic thinker who regularly draws connections between parties to make a project more robust and richer by drawing the contribution of others. To have Groundwork join your team is a dream come true.”

PreviousNext
Follow Groundwork logo
© 2022 All rights reserved. | 1 Day Website by Bizzy Bizzy
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more×

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Terms and Conditions
Accept settingsHide notification only